BERD Spokes Logo

Logo design for BERD bicycle spokes

BERD Spokes Logo Design and Style Guide
Logo for a new bike spoke company, specializing in featherweight performance bicycle spokes. 

The idea was to bring the design of bike spokes with a play on the name "BERD" or "bird" in an abstract way.

Included stacked and horizontal designs.

Very early sketches - the middle concept seemed the strongest
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